Merchantwise

Merchantwise is a brand licensing and merchandising agency that manages licensing for entertainment and consumer brands across gaming, kids and family, film and TV, classics, music and theatre, and sports and legends. It develops licensing partnerships across merchandise, FMCG, promotions, events, digital, live and location-based entertainment, with services spanning insights and strategy, licensing management, creative approvals and marketing. Headquartered in Melbourne, it operates across Australia and New Zealand, Europe and North Asia.